I hate to go shopping. Mostly because I don’t want to drag my four little kids around with me in the quest for the perfect dress/throw pillow/gift/etc, but also because it’s just such a hassle. Finding the right color, size, style, blah blah blah. Which is why if I need something, I’m all about online shopping. I mean, I find exactly what I want and the goods are actually delivered right to my door. Oh yeah, that’s what I’m talking about.
IT’S ALL ABOUT CONVENIENCE
The reason online shopping is so popular is because instead of you spending your precious time finding the goods, the goods come to you. How is this relevant to business? YOU need to become the goods. And conveniently deliver yourself right to the front door of your ideal client. That way, all they have to do is open the door.
LinkedIn is my social media platform of choice to deliver the goods. I came up with this method several months ago and am floored by the amount of clients I have landed and voiceover jobs I have booked just by following these five simple steps:
STEP 1: Make sure your profile looks the best it possibly can
If you missed the previous article on how to do that, here it is:
STEP 2: Make a list of all the types of people who need your service
I’m a voiceover talent who’s looking to record my voice for use in commercials, corporate and web-based videos, explainer videos, and phone systems (among others). So I need to connect with creative directors, producers, production managers, PR/marketing directors, owners of marketing firms, and lots and lots of people who work in video production.
But even if you’re not in the voiceover industry, this method works. Whether you’re a virtual assistant, graphic designer, illustrator, web designer, or whatever it is that you do, there are people all over the world who need the service that you provide. Look at your current clients and pull out the specific job titles of the people who hired you—those are the list of occupations that go on your list.
STEP 3: Use LinkedIn’s search tool to plug in the list of job titles you just created
Just about anywhere on LinkedIn, if you look at the top of the screen, you’ll see a search box. The default is to search “all”, but you need to go up and change the search option to “people”.
Now it’s time to put in either a specific job title (like producer) or the industry that person might work in. I’m going to keep it general, so let’s input “video production”.
Make sure to choose “People with Video Production skills”. When I searched for this, I got 2.3 million possible connections! So literally, the possibilities for connections here are endless, because that’s only using one title on your list! If only there were more hours in a day…
Now here comes the fun part!
STEP 4: Start clicking!
I love the possibilities that come with each new click—you never know what amazing person is on the other end of that profile picture! For some reason, when you use this method, LinkedIn doesn’t force you to stop and say how you know this person, but instead it’s a one-click way to request a connection with them. It’s best to scan the profile to make sure this person’s position is relevant to the service you provide, because there’s no point in wasting your time or theirs if you can’t benefit each other.
STEP 5: Build a relationship
Once your connection request is accepted, you should receive an email notifying you of this. You might want to check your LinkedIn settings to make sure this feature is enabled, otherwise it will be impossible to keep track of your new connections. I click on each and every profile because I’m genuinely interested to see this person’s portfolio of work and get a little insight into who they are and what their specialty is. Unfortunately, there are a lot of very sparse LinkedIn profiles out there, but find out what you can about that person so that you can start to build a relationship with them. Under “contact information” you can usually find a link to their website, and that will give you clues about them and their work as well. Next it’s time to get started communicating with your new potential client, and how you talk to them is very important!
In next week’s blog post, I will dive in-depth into what types of things I say in my LinkedIn messages that turn a new connection into a new client. Stay tuned! To make sure you don’t miss part three in this series, subscribe to my blog here. Or just click here.
p.s. If you like podcasts, Mike Lenz has an awesome one related to the voiceover industry and even though I am nowhere near as experienced as some of his other guests like Dave Courvoisier, Anne Ganguzza or Melissa Exelberth, he picked me to interview. Why? Because I reached out to him on LinkedIn, of course! Listen to our conversation on iTunes here if you’re interested.