Tracy Lindley

Professional Female Voiceovers

(816) 383-4145

5 Steps to Dominate LinkedIn and Blow Up Your Client Base

LinkedIn, Social Media Marketing

 

Dominate Linkdedin

5 Easy Steps: Dominate LinkedIn and Blow Up Your Client Base

I hate to go shopping. Mostly because I don’t want to drag my four little kids around with me in the quest for the perfect dress/throw pillow/gift/etc, but also because it’s just such a hassle. Finding the right color, size, style, blah blah blah. Which is why if I need something, I’m all about online shopping. I mean, I can find exactly what I want and the goods are actually delivered right to my door. Oh yeah, that’s what I’m talking about.

IT’S ALL ABOUT CONVENIENCE

The reason online shopping is so popular is because instead of you spending your precious time finding the goods, the goods come to you. How is this relevant to business? YOU need to become the goods. And conveniently deliver yourself right to the front door of your ideal client. That way, all they have to do is open the door.

LinkedIn is my social media platform of choice to deliver the goods. I came up with this method in 2015 and am floored by the amount of clients I have landed and voiceover jobs I have booked just by following these five simple steps:

Dominate LinkedIn – STEP 1:  Make sure your profile looks the best it possibly can

If you missed the previous article on how to do that, here it is:

Dominate LinkedIn – STEP 2:  Make a list of all the types of people who need your service

I’m a voiceover talent who’s looking to record my voice for use in commercials, corporate and web-based videos, explainer videos, and phone systems (among others). So I need to connect with the people who create these projects. Makes sense, right?

So let’s do a fun activity: we’re gonna make a list! Take a look through the information you have about your current clients and pull out the specific job titles of the people who hired you—those are the list of occupations that go on your list.

Dominate LinkedIn – STEP 3:  Use LinkedIn’s search tool to plug in the list of job titles you just created

Just about anywhere on LinkedIn, if you look at the top of the screen, you’ll see a search box. The default is to search “all”, but you need to go up and change the search option to “people”.

LI search box

Now it’s time to put in a specific job title that person might use. I’m going to keep it general for this example, so let’s input “video production”. You could also use “video producer”.

LI search box step 2

Make sure to choose “People with Video Production skills”.  When I searched for this, I got 2.3 million possible connections!  So literally, the possibilities for connections here are endless, because that’s only using one title on your list!  If only there were more hours in a day…

Now here comes the fun part!

Dominate LinkedIn – STEP 4:  Start clicking!

I love the possibilities that come with each new click—you never know what amazing person is on the other end of that profile picture! So take a moment to click on someone’s profile, scan it looking for keywords and skills, and make sure this person’s position is relevant to the service you provide, because there’s no point in wasting your time or theirs if you can’t benefit each other.

Dominate LinkedIn – STEP 5:  Build a relationship

Once you qualify this person as a good lead, send them a connection request along with a brief message. Once your connection request is accepted, you should receive an email notifying you of this. You might want to check your LinkedIn settings to make sure this feature is enabled, otherwise it’s much harder to keep track of your new connections. Unfortunately, there are a lot of very sparse LinkedIn profiles out there, but find out what you can about that person so that you can start to build a relationship with them. Under “contact information” you can usually find a link to their website and social media (if they’ve filled that part out), and that will give you clues about them and their work as well. Next it’s time to get started communicating with your new potential client, and how you talk to them is very important!

If you like what you’re reading here and want to check out my new e-course that gives you ALL the details about how to completely optimize your profile, all kinds of search options, and every single detail on how to communicate the right way with your prospect, check it out here!

In the next blog post, I’ll share a few tips about what types of things I say in my LinkedIn messages that can start building the foundation of turning a new connection into a new client. Read on!

Secrets for Using LinkedIn to Attract Clients and Make You Money!

Business Communication, LinkedIn, Marketing, Social Media Marketing, Voiceover

Secrets Using LinkedIn Attract Clients Make Money

Secrets For Using LinkedIn to Attract Clients & Make You Money

One of the first pieces of advice I got from a successful entrepreneur specializing in social media marketing was to join LinkedIn.  I really had no clue why I should hop on board yet another social media train at the time, but I did it.  I took a selfie, loaded up some info about my professional life (such as it was), typed up a quick bio and that was that.  Cross another thing off the list. I truly did nothing with said profile until late 2015.  I had dabbled in cold calls, pay-to-plays, and was up to my ears in emails, lists and dead ends.  All in all, I was flat out discouraged and marketing had become no fun at all.

Then one day, I got bored and started clicking through some of my LinkedIn contacts.  Mostly other voice actors, a few friends, and that was about it.  I suddenly noticed that there was a drop-down menu to the side of the search box and decided to see what my options might be.  Lo and behold, the word “people” caught my eye.  I like people and they are a lot more interesting than email addresses.  The more I played around with the many features of LinkedIn, I slowly realized that this could be my new favorite social media platform, as well as a window of opportunity.

I seem to learn something new every day about this powerful platform, but here is the first of the LinkedIn secrets that I use daily to not only meet the right people, but gain new clients, book voiceover jobs, and develop mutually beneficial business relationships.

Secret #1:  Put your best face forward

Your LinkedIn profile needs to be a professional, informative, and accurate representative of who you are. Selfies aren’t going to cut it if you want to be a true professional. Neither is a boring list of your previous positions. Speaking from someone who made those mistakes, save yourself the trouble and do it right the first time.

KEEP IT PROFESSIONAL

I have four young children and a fabulous husband and I love them all to pieces, but I’m not going to post a family picture as my LinkedIn profile picture. Or a picture of me lifting weights in the gym.  Or holding a freshly-baked chocolate cake. Those snapshots encompass moments of my life, but they have nothing to do with me as a voice actor and therefore have no place on my LinkedIn profile because this is the one blessed place where we keep it professional.

According to LinkedIn stats from February 2016, a high-quality photo on your profile gets 14 times the views.  So hire a photographer and go have some fun on a photo shoot that’s all about you! I did it and it was totally fun! I even used a bunch of the pictures from the shoot to put together a video slideshow showcasing a couple of my voiceover demos. Which I then posted on my YouTube channel and linked to my LinkedIn profile. Because I believe in getting my money’s worth.

KEEP IT INFORMATIVE

Even though a picture is worth a thousand words, people need a little more information in order to want to work with you. And that means writing up a little something to tell them who you are, what you do, and what you have to offer in the way of experience and qualifications. Some people like to keep it pretty formal in their writing style, while others take a more casual attitude with the copy.  You have to do what fits you and applies to your profession. If you’re not a great copy writer, hire someone to help do that as well. You can also pick up helpful writing tips from others in your by visiting their profiles. Just be sure to never steal their copy. It’ll make both of you look bad.

It’s helpful to include your title beside your name if you’ve got the room, because people can see that even before they click on your profile. We are all busy and attention spans are shorter than ever these days, so make it easy to spot as much about yourself at a glance.

Which is also why you should also keep your summary section brief, about 3-5 short paragraphs, so choosing your words carefully is important.  Keep it short, but define yourself clearly through the lens of your potential client: what your values are, what makes you unique, what types of projects you specialize in, and most importantly, how you can help them. To add to your credibility, list several of your top clients in bullet form, and if you like, your talent agencies. Since my home studio is such an important part of what I do, I also include a photo of it.

KEEP IT ACCURATE

Accuracy means not only telling the truth, but painting an honest picture of yourself in the best possible light. Maybe you’re not that experienced, but you can still highlight your strengths and whatever past work you have done. Never lie about having worked with a particular client in the past or held a certain position, or anything else that isn’t truthful. Ethics matter in maintaining a successful business.

That being said, an accurate portrayal of yourself means taking an assessment of who you are in all your unique glory. Are you analytical and detail-oriented? Are you fun and light-hearted? Remember what your high school Language Arts teacher talked about regarding your writing “voice”?  Your written “voice” needs to come through in your profile to add that touch of personality and humanity, the sparkle that makes you YOU. With 414 million users on LinkedIn at the time of this post, your profile needs to stand out to be noticed.

There’s so much more to say, and if you’d like more information, there’s an entire course covering every detail of how to build a healthy client base using the free version of LinkedIn. It’s got 2 hours worth of videos teaching you exactly how to use LinkedIn to rock your world! Check out more about The LinkedIn Edge course right here!

In the second part of my super-secret LinkedIn series, I’ll spill my step-by-step method on what I do to find new clients and turn my profile into profit. Read part 2 in the series right here!